Sustainable development

Company's position on sustainable development (declaration of the company's commitment to sustainable development)

Mission
Improving people's daily lives by making home and lifestyle products more accessible!

Implementing the company's mission is the key direction for all employees. We dream, take responsibility, collaborate, create, and lead!

Road signs

Signposts are our internal landmarks. They help us see the way, make effective decisions in our daily work.
This is what lives inside us and defines who we are as a company

  • Act for people In everything we do, we see the person and their needs.
  • Give voluntarily We have kind hearts that are able to give without expecting anything in return.
  • Calculate ROI Invest thoughtfully.
  • Show leadership – unlock opportunities Act in an unknown field of challenges through an entrepreneurial spirit, unlocking potential.
  • Data-driven decisions Measure activities and experiments, and make decisions based on data.
  • Act with integrity Be honest, even when no one is watching.
  • Collaborate for greater impact Joint efforts are our core strength in delivering large-scale ideas. We debate to arrive at the best solution.
  • Be open to the new Think broader, don’t stop at “this is how it’s always been”! Experiment! Openness to change is our door to the future.
  • Achieve results Ensure execution. Execute.
  • Be first in efficiency Our success is based on reducing waste through continuous improvement. We offer low prices and added value that customers choose Aurora for.
  • Customer at the center of everything The customer defines our direction. We focus on what truly matters to them and act accordingly.
  • As-is – To-be First, explore how it works now. Then design and transform.
Aurora's Sustainable Development Goals

In accordance with the 17 UN Sustainable Development Goals

  • 1No Poverty
  • 5Gender Equality
  • 7Affordable and Clean Energy
  • 8Decent Work and Economic Growth
  • 12Responsible Consumption
  • 17Partnerships for the Goals
Aurora in numbers
  • 1400+

    Aurora stores across Ukraine

  • 3.2 billion

    UAH in taxes and fees paid (as of the end of H1 2024)

  • 390 million

    UAH in charitable aid (since February 24, 2022)


  • 2500+

    Charitable aid requests processed

  • 740,000+

    Units of humanitarian aid distributed

  • 70%

    Share of domestic suppliers

Corporate social responsibility of Aurora
All
Соціальний маркетинг
Support for the Armed Forces of Ukraine and war victims
Благодійність
Підтримка громад, ініціатив та проєктів
“My Native Christmas”: together with the NGO Zemliachky, Aurora raised UAH 10 million for women defenders

Read more
The Shelf of Kindness: How Aurors Give Things a Second Life

Read more
New opportunities for Ukrainian business: Aurora has obtained Authorized Economic Operator (AEO) status!

Read more
“Aurora” among the finalists of the Partnership for Sustainability Award

Read more
Aurora Retail Chain Is Part of the Anti-Shahed Defense Line

The Anti-Shahed Defense Line is not a single unit and not only the military. It is a system that works only when different participants are involved: the armed forces, civilians, communities, and...

Read more
The Traiektoriia 2 project won second place at the 9th All-Ukrainian Competition in the Field of Adult Education

Our joint project Traiektoriia 2 won second place in the nomination “Best Project for the Support and Reintegration of Veterans” at the 9th All-Ukrainian Competition of Projects in...

Read more
Medical evacuations for military personnel: Aurora’s partnership with Frame and the “Lawyers’ Move” Charitable Foundation

Read more
Leadership, Resilience, and Rebuilding Projects: Yevheniia Kucherenko Joined the Second Training Cohort for Veterans at NaUKMA

Read more
“Aurora” and Superhumans: Two Years of a Life-Changing Partnership

Read more
Effie Awards: Aurora Becomes a Bronze Winner for the First Time

Aurora has received its first Effie Awards recognition — a bronze in the “Culture and Arts” category for the project “The Sabre of Ivan Mazepa.”

Read more
Employee wellbeing
Our company cares about the wellbeing of our employees by creating comfortable conditions for work, development, and rest. We support the balance between professional and personal life, ensuring the health, safety, physical, and mental well-being of every member of our team.
"ЗВИТЯГА НЕСКОРЕНИХ" в м.Миронівка

Нещодавно у місті Миронівка (Київська обл.) пройшли змагання серед ветеранів та військовослужбовців "ЗВИТЯГА НЕСКОРЕНИХ", які провела Федерація стронгмену України.

Read more
The Valor of the Unbroken in Ivano-Frankivsk

The nationwide sports event “The Valor of the Unbroken” took place in Ivano-Frankivsk. Organized for the second year in a row by the Ministry of Youth and Sports of Ukraine in...

Read more
54 Aurora team members donated blood during the Donor Day held at the Support Office

As a tradition, every 2–3 months, Aurora employees come together to donate blood. This time, for the first time ever, the corporate Donor Day was held at the Support Office in Poltava....

Read more
Online sports events for employees at Avrora

Avrora team members are constantly developing their athletic skills.

Read more
More than 115,000 UAH was donated by participants of Aurora’s charity online run for the Day of the Cossacks

In support of the “Cossacks and Aurora” initiative and as part of the campaign to raise 3,000,000 UAH for drones for the Armed Forces of Ukraine, a charity online run was held from...

Read more
A Triumphant Debut: Aurora’s Football Team Claims Regional Championship Title in Their First Season

The football players not only enjoyed the thrill of victory but also gained incredibly valuable athletic experience.

Read more
Shooting Challenge for Aurora Basketball Players

During breaks or after working hours, many basketball enthusiasts gather at the sports zone of Aurora’s support office to shoot some hoops. A special shooting challenge called 'The...

Read more
What is Aurora Sport?

Aurora employees are active runners and passionate about team games.

Read more
Aurora's Cycling Culture 2023

Cycling strengthens health, boosts energy, reduces stress levels, and increases productivity.

Read more
Work at Avrora. Play for Avrora!

Avrora team members regularly hold football training sessions, take part in internal tournaments, and join championships and cup competitions as a team.

Read more
Environmental protection
"Aurora" actively supports environmental protection initiatives by implementing eco-friendly practices in its operations. We strive to reduce our ecological footprint by adopting sustainable solutions, supporting projects for the restoration of natural ecosystems, and actively engaging our employees in nature conservation activities.
Planting a forest. Autumn 2025: 5,000 new trees for future generations.
Read more
In the first half of 2025, Avrora collected and sent 1,527,750 batteries for recycling
Read more
The Avrora community collected 50 kg of waste during plogging.
Read more
Aurora joined the “Plant It!” initiative
Read more
"How do the people of Aurora create their own world?
Read more
«The Kindness Shelf»: A Year of Giving by the Aurora Team
Read more
Eco-conscious Avrora Team Plants Over 4,200 New Trees
Read more
“Avrora Green” is one of the best projects demonstrating social responsibility in the field of customer service
Read more
Avrora celebrates the All-Ukrainian Human Responsibility Day
Read more
In 2021, Avrora planted over 4,000 trees
Read more
Support for the Armed Forces and War Victims
"Aurora" actively supports the Armed Forces of Ukraine and victims of the war by providing financial assistance, humanitarian support, and participating in volunteer initiatives. We believe in the importance of uniting efforts to protect our country and assist those who need it most.
“My Native Christmas”: together with the NGO Zemliachky, Aurora raised UAH 10 million for women defenders
Read more
Aurora Retail Chain Is Part of the Anti-Shahed Defense Line
Read more
Medical evacuations for military personnel: Aurora’s partnership with Frame and the “Lawyers’ Move” Charitable Foundation
Read more
“My Native Christmas”: Avrora and the NGO “Zemlyachky” Aim to Raise UAH 10 Million to Produce Winter Uniforms for Women Defenders
Read more
Aurora received the Grand Prix “Leadership in Equal Opportunities 2025” at Women Leaders for Ukraine
Read more
“Avrora” — the winner of the 2025 PR Cases Competition in the “Social Responsibility” category!
Read more
"Veterans’ Circle": Aurora Joins Prometheus Initiative to Support Ukrainian Veterans
Read more
Aurora for the Children of the “Children of Heroes” Foundation: “My Strengths” Training
Read more
Mykhailo Onufer — participant of the panel discussion “Who Builds the Future? The Path of Veterans in Business.”
Read more
Mile of Resilience: “Aurora” Supported the Kyiv Marathon 2025
Read more
Gender equality
Aurora actively supports gender equality, ensuring equal opportunities for all employees. We have signed the Women's Empowerment Principles (WEPs) and joined the UN Global Compact, implementing ESG principles in our daily operations. Gender equality is our priority in creating a fair, safe and supportive work environment.
Aurora received the Grand Prix “Leadership in Equal Opportunities 2025” at Women Leaders for Ukraine
Read more
Inna Boichuk Presented Aurora's WEPs Cases and Plans at the Women's Economic Empowerment Congress (WEE Congress)
Read more
Aurora Receives Award for Supporting Women Defenders
Read more
We Did It! The Fundraiser for 6,000,000 UAH to Provide Winter Uniforms for Women Defenders Is Complete
Read more
Avrora and Kryvbas Women's Football Club to promote gender equality together
Read more
Aurora has delivered hygiene kits to defenders — both men and women.
Read more
Kids' Room «Little Aurorchyk»
Read more
Aurora has signed the Women’s Empowerment Principles (WEPs)
Read more
Avrora Joins the United Nations Global Compact
Read more
Avrora was named Partner of the Year by the Light of Hope Charitable Organization
Read more
Sustainable development policies and reports
The Human Rights Compliance Policy of the Aurora Group of Companies
Read politics