Sustainable development

Company's position on sustainable development (declaration of the company's commitment to sustainable development)

Mission
Improving people's daily lives by making home and lifestyle products more accessible!

Implementing the company's mission is the key direction for all employees. We dream, take responsibility, collaborate, create, and lead!

Values
In everyday life, it can be difficult to adhere to them, but we try because we know it would be even harder without them.
  • #lead_with_efficiency

    Our success is based on cost control and the proper use of resources. We provide low prices and additional benefits to customers that make them choose Aurora.

  • #create_your_world

    Everyone has personal dreams and ambitions. At Aurora, we achieve our personal dreams, even while helping others. We believe that even a small idea can be the beginning of something great and real.

  • #be_open_to_new

    We are a flexible team that always finds unconventional solutions and new opportunities to become better every day. Openness to change is our door to the future.

  • #take_responsibility_get_opportunity

    Taking responsibility is the desire to do more and better because we want special achievements. We create a fair environment at Aurora and gain opportunities for growth and development.

  • #interact_for_dreams

    Unity is our main strength because success is not the work of one person. At Aurora, the environment is such that everyone is heard, and this awareness helps serve customers and build trust.

  • #give_goodness_voluntarily

    We have kind hearts that can give love without expecting anything in return.

Aurora's Sustainable Development Goals

In accordance with the 17 UN Sustainable Development Goals

  • 1No Poverty
  • 5Gender Equality
  • 7Affordable and Clean Energy
  • 8Decent Work and Economic Growth
  • 12Responsible Consumption
  • 17Partnerships for the Goals
Aurora in numbers
  • 1400+

    Aurora stores across Ukraine

  • 3.2 billion

    UAH in taxes and fees paid (as of the end of H1 2024)

  • 390 million

    UAH in charitable aid (since February 24, 2022)


  • 2500+

    Charitable aid requests processed

  • 740,000+

    Units of humanitarian aid distributed

  • 70%

    Share of domestic suppliers

Corporate social responsibility of Aurora
All
Соціальний маркетинг
Support for the Armed Forces of Ukraine and war victims
Благодійність
Підтримка громад, ініціатив та проєктів
Together, we inspire creativity! Aurora joined the selection for the All-Ukrainian Creativity Olympiad 2026

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Aurora for the Children of the “Children of Heroes” Foundation: “My Strengths” Training

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Mykhailo Onufer — participant of the panel discussion “Who Builds the Future? The Path of Veterans in Business.”

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Taras Panasenko: From Retail to Lovemark at OBL 2025

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Aurora — Ranked Among the Top 100 Private Taxpayers of 2025 According to Delo.ua

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Mile of Resilience: “Aurora” Supported the Kyiv Marathon 2025

On October 11–12, the 15th anniversary Kyiv Marathon of Resilience 2025, organized by Run Ukraine, took place on Trukhaniv Island in Kyiv. Our network became a partner of the “Mile of...

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3 vehicles for the Armed Forces of Ukraine together with the “Khid Yurystiv” Charitable Foundation and Frame

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Aurora at Strong Spirit’s Games 2025

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Taras Panasenko in The Page's "Top Drivers of Ukrainian Business" ranking

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Aurora’s Fintech Manager, Vitalii Kolisnyk, became one of the speakers at the large-scale FinRetail 2025 event

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Employee wellbeing
Our company cares about the wellbeing of our employees by creating comfortable conditions for work, development, and rest. We support the balance between professional and personal life, ensuring the health, safety, physical, and mental well-being of every member of our team.
The Valor of the Unbroken in Ivano-Frankivsk

The nationwide sports event “The Valor of the Unbroken” took place in Ivano-Frankivsk. Organized for the second year in a row by the Ministry of Youth and Sports of Ukraine in...

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54 Aurora team members donated blood during the Donor Day held at the Support Office

As a tradition, every 2–3 months, Aurora employees come together to donate blood. This time, for the first time ever, the corporate Donor Day was held at the Support Office in Poltava....

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Online sports events for employees at Avrora

Avrora team members are constantly developing their athletic skills.

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More than 115,000 UAH was donated by participants of Aurora’s charity online run for the Day of the Cossacks

In support of the “Cossacks and Aurora” initiative and as part of the campaign to raise 3,000,000 UAH for drones for the Armed Forces of Ukraine, a charity online run was held from...

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A Triumphant Debut: Aurora’s Football Team Claims Regional Championship Title in Their First Season

The football players not only enjoyed the thrill of victory but also gained incredibly valuable athletic experience.

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Shooting Challenge for Aurora Basketball Players

During breaks or after working hours, many basketball enthusiasts gather at the sports zone of Aurora’s support office to shoot some hoops. A special shooting challenge called 'The...

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What is Aurora Sport?

Aurora employees are active runners and passionate about team games.

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Aurora's Cycling Culture 2023

Cycling strengthens health, boosts energy, reduces stress levels, and increases productivity.

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Work at Avrora. Play for Avrora!

Avrora team members regularly hold football training sessions, take part in internal tournaments, and join championships and cup competitions as a team.

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Avrora's Running Traditions

Running is an integral part of Avrora’s corporate culture.

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Environmental protection
"Aurora" actively supports environmental protection initiatives by implementing eco-friendly practices in its operations. We strive to reduce our ecological footprint by adopting sustainable solutions, supporting projects for the restoration of natural ecosystems, and actively engaging our employees in nature conservation activities.
In the first half of 2025, Avrora collected and sent 1,527,750 batteries for recycling
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The Avrora community collected 50 kg of waste during plogging.
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Aurora joined the “Plant It!” initiative
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"How do the people of Aurora create their own world?
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«The Kindness Shelf»: A Year of Giving by the Aurora Team
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Eco-conscious Avrora Team Plants Over 4,200 New Trees
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“Avrora Green” is one of the best projects demonstrating social responsibility in the field of customer service
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Avrora celebrates the All-Ukrainian Human Responsibility Day
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In 2021, Avrora planted over 4,000 trees
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Poltava Outdoor Weekend – A Tourism Festival Supported by Avrora
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Support for the Armed Forces and War Victims
"Aurora" actively supports the Armed Forces of Ukraine and victims of the war by providing financial assistance, humanitarian support, and participating in volunteer initiatives. We believe in the importance of uniting efforts to protect our country and assist those who need it most.
Aurora for the Children of the “Children of Heroes” Foundation: “My Strengths” Training
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Mykhailo Onufer — participant of the panel discussion “Who Builds the Future? The Path of Veterans in Business.”
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Mile of Resilience: “Aurora” Supported the Kyiv Marathon 2025
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3 vehicles for the Armed Forces of Ukraine together with the “Khid Yurystiv” Charitable Foundation and Frame
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Aurora at Strong Spirit’s Games 2025
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Aurora became a partner of the Strong Spirit’s Games in Bukovel
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Aurora and The Lawyers’ Move: the sixth medevac for the military
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Aurora is among the Top 30 Employers for Veterans according to Forbes!
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Competitions of the Unbroken: August Victories
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2 vehicles for the military: cooperation between Avrora and Frame
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Gender equality
Aurora actively supports gender equality, ensuring equal opportunities for all employees. We have signed the Women's Empowerment Principles (WEPs) and joined the UN Global Compact, implementing ESG principles in our daily operations. Gender equality is our priority in creating a fair, safe and supportive work environment.
Inna Boichuk Presented Aurora's WEPs Cases and Plans at the Women's Economic Empowerment Congress (WEE Congress)
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Aurora Receives Award for Supporting Women Defenders
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We Did It! The Fundraiser for 6,000,000 UAH to Provide Winter Uniforms for Women Defenders Is Complete
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Avrora and Kryvbas Women's Football Club to promote gender equality together
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Aurora has delivered hygiene kits to defenders — both men and women.
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Kids' Room «Little Aurorchyk»
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Aurora has signed the Women’s Empowerment Principles (WEPs)
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Avrora Joins the United Nations Global Compact
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Avrora was named Partner of the Year by the Light of Hope Charitable Organization
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Avrora has contributed to the establishment of a center for women affected by violence
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Sustainable development policies and reports
The Human Rights Compliance Policy of the Aurora Group of Companies
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