Corporate culture

Corporate culture is the soul of «Aurora»! It reflects the inner world of Aurora team members: our mission, values, and principles that guide us not only at work but also in life.

The company creates the most comfortable conditions for the creative, aesthetic, cultural, and educational development of its employees. We know how to interact effectively at work and equally enjoy powerful relaxation, recharging our internal batteries for great team interactions. Master classes, team buildings, and joint meetings with leading artisans of Ukraine are just a glimpse of what we can present to you on this page.

Mission
Improving people's daily lives by making home and lifestyle products more accessible!

Implementing the company's mission is the key direction for all employees. We dream, take responsibility, collaborate, create, and lead!

Road signs

Signposts are our internal landmarks. They help us see the way, make effective decisions in our daily work.
This is what lives inside us and defines who we are as a company

  • Act for people In everything we do, we see the person and their needs.
  • Give voluntarily We have kind hearts that are able to give without expecting anything in return.
  • Calculate ROI Invest thoughtfully.
  • Show leadership – unlock opportunities Act in an unknown field of challenges through an entrepreneurial spirit, unlocking potential.
  • Data-driven decisions Measure activities and experiments, and make decisions based on data.
  • Act with integrity Be honest, even when no one is watching.
  • Collaborate for greater impact Joint efforts are our core strength in delivering large-scale ideas. We debate to arrive at the best solution.
  • Be open to the new Think broader, don’t stop at “this is how it’s always been”! Experiment! Openness to change is our door to the future.
  • Achieve results Ensure execution. Execute.
  • Be first in efficiency Our success is based on reducing waste through continuous improvement. We offer low prices and added value that customers choose Aurora for.
  • Customer at the center of everything The customer defines our direction. We focus on what truly matters to them and act accordingly.
  • As-is – To-be First, explore how it works now. Then design and transform.
Gallery
We do everything for the well-being of our employees

Working at «Aurora» comes with a number of advantages, in addition to official employment and social guarantees 💛

The company creates comfortable working conditions and meets the basic and social needs of its employees. «Aurora» continuously improves the factors 📈 that influence effective work, psychological and aesthetic comfort, and safety.

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Приємне для аврорівців
Корпоративна культура
Avrora Receives International Recognition at the Bologna Licensing Awards 2026
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Євгенія Кучеренко — Project Manager року за версією PMI Ukraine Excellence Award 2025
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Effie Awards: Aurora Becomes a Bronze Winner for the First Time
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Aurora has won the RAU Award as the Most Dynamic Retailer of the Year
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Taras Panasenko has topped Forbes Ukraine’s 2025 ranking of the Top 25 Best CEOs in Ukraine
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Aurora’s Life and robota.avrora.ua are among the Best Corporate Media of Ukraine 2025!
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Responsible Retail in the Spotlight at RETAIL EXPO 2025: Avrora’s Experience
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“Avrora” is among the best employers of 2025 according to New Voice and Odgers Ukraine.
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Mile of Resilience: “Aurora” Supported the Kyiv Marathon 2025
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Aurora is among the Top 30 Employers for Veterans according to Forbes!
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Training for Aurora Employees

For «Aurora», employee development is our top priority! 🌟 We take pride in providing all the necessary tools for personal and professional growth. 💼💡

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Мотивація
Цікаве для аврорівців
Навчання і розвиток
Avrora Receives International Recognition at the Bologna Licensing Awards 2026
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Meeting with LNU students
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Євгенія Кучеренко — Project Manager року за версією PMI Ukraine Excellence Award 2025
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Petro Babii shared his experience of implementing NCTS at the “Customs Platform 2026”
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“Aurora” has been included in the Top 50 companies with the best AI practices, according to Delo.ua
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Aurora ranks among the top three retail leaders in Ukraine in 2025
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Digitalization of Customs Processes and Practical Wartime Cases: Petro Babii’s Speech at the ASAP Logistics Forum
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Trends and Challenges of 2026: A New Cybersecurity Model for Business
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From Experiments to Systemic Solutions: AI in Avrora’s HR Processes
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People as the Main Asset: Olha Pravda on Modern HR
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Aurora's Life is your modern guide to the world of «Aurora»!

Aurora's Life is a corporate magazine that invites you to look into the heart of «Aurora» and discover its dynamic world. Here you will find exciting stories, fresh ideas, honest stories of our employees, their successes, news about the development of the network, as well as useful tips for work and inspiration in everyday life.

Our magazine is a place where real stories come to life – maybe yours will soon be among them!

Events

The company has its own significant dates in its development history, which have turned into holidays for all Aurovians over time.

This demonstrates the desire of each of us to be connected to something great – the soul of «Aurora». It’s an incredible pleasure to work and relax in one community.

Join us – it's great here! A friendly team of ambitious and brave Aurovians is a proof of that.

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Івент
Цікаве для аврорівців
Aurora at the Job Fair at PUET
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Avrora Receives International Recognition at the Bologna Licensing Awards 2026
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Meeting with LNU students
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Aurora won in “Responsible Country 4.0”
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Євгенія Кучеренко — Project Manager року за версією PMI Ukraine Excellence Award 2025
Read more
“Aurora” has been included in the Top 50 companies with the best AI practices, according to Delo.ua
Read more
Aurora ranks among the top three retail leaders in Ukraine in 2025
Read more
Digitalization of Customs Processes and Practical Wartime Cases: Petro Babii’s Speech at the ASAP Logistics Forum
Read more
Trends and Challenges of 2026: A New Cybersecurity Model for Business
Read more
From Experiments to Systemic Solutions: AI in Avrora’s HR Processes
Read more
Career stories
Всі
Кар'єрні історії роздробу
Office career stories
Кар'єрні історії логістики
Career path of Polina Bosenko, Project Administrator, Development & Transformation Retail
"В "Аврорі" я відчуваю себе ніби під теплою ковдрою – тут тепло, затишно, класно!"

“In Avrora, I feel like I’m under a warm blanket — it’s warm, cozy, and just great here!”

Career path of Viktoriia Soroka, Head of Service and Analytics Unit of the Security Department
"Я не вмію здаватись, і крапка!", - історія побудови кар'єри в стереотипно чоловічій сфері - службі безпеки

“I don’t know how to give up — period!”: a career growth story in the traditionally male-dominated field of security.

He joined Avrora as a logistics assistant when the company had only a few dozen stores and a strong belief in the future. Today, he leads the direction that shapes the partnership strategy of the entire network. Behind him are the first container from China and the feeling that something big was...

Vitalii is someone who isn’t afraid of change and persistently moves toward his goal. Even while preparing this interview, he continued his career journey and has already taken on a new role — Category Manager. His story is about the courage to start from scratch, about 10...

Maksym’s story at “Aurora” started by chance, but quickly grew into a true professional journey, where he continuously moved forward and strived for new opportunities. And today, as he says himself: “Aurora is a second home, and colleagues are family.”