Corporate culture

Corporate culture is the soul of «Aurora»! It reflects the inner world of Aurora team members: our mission, values, and principles that guide us not only at work but also in life.

The company creates the most comfortable conditions for the creative, aesthetic, cultural, and educational development of its employees. We know how to interact effectively at work and equally enjoy powerful relaxation, recharging our internal batteries for great team interactions. Master classes, team buildings, and joint meetings with leading artisans of Ukraine are just a glimpse of what we can present to you on this page.

Mission
Improving people's daily lives by making home and lifestyle products more accessible!

Implementing the company's mission is the key direction for all employees. We dream, take responsibility, collaborate, create, and lead!

Road signs

Signposts are our internal landmarks. They help us see the way, make effective decisions in our daily work.
This is what lives inside us and defines who we are as a company

  • Act for people In everything we do, we see the person and their needs.
  • Give voluntarily We have kind hearts that are able to give without expecting anything in return.
  • Calculate ROI Invest thoughtfully.
  • Show leadership – unlock opportunities Act in an unknown field of challenges through an entrepreneurial spirit, unlocking potential.
  • Data-driven decisions Measure activities and experiments, and make decisions based on data.
  • Act with integrity Be honest, even when no one is watching.
  • Collaborate for greater impact Joint efforts are our core strength in delivering large-scale ideas. We debate to arrive at the best solution.
  • Be open to the new Think broader, don’t stop at “this is how it’s always been”! Experiment! Openness to change is our door to the future.
  • Achieve results Ensure execution. Execute.
  • Be first in efficiency Our success is based on reducing waste through continuous improvement. We offer low prices and added value that customers choose Aurora for.
  • Customer at the center of everything The customer defines our direction. We focus on what truly matters to them and act accordingly.
  • As-is – To-be First, explore how it works now. Then design and transform.
Gallery
We do everything for the well-being of our employees

Working at «Aurora» comes with a number of advantages, in addition to official employment and social guarantees 💛

The company creates comfortable working conditions and meets the basic and social needs of its employees. «Aurora» continuously improves the factors 📈 that influence effective work, psychological and aesthetic comfort, and safety.

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Приємне для аврорівців
Корпоративна культура
Effie Awards: Aurora Becomes a Bronze Winner for the First Time
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Aurora has won the RAU Award as the Most Dynamic Retailer of the Year
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Taras Panasenko has topped Forbes Ukraine’s 2025 ranking of the Top 25 Best CEOs in Ukraine
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Aurora’s Life and robota.avrora.ua are among the Best Corporate Media of Ukraine 2025!
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Responsible Retail in the Spotlight at RETAIL EXPO 2025: Avrora’s Experience
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“Avrora” is among the best employers of 2025 according to New Voice and Odgers Ukraine.
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Mile of Resilience: “Aurora” Supported the Kyiv Marathon 2025
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Aurora is among the Top 30 Employers for Veterans according to Forbes!
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Victory at the UNIC Awards 2025
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Aurora at the HR Brand Ukraine 2024 Awards
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Training for Aurora Employees

For «Aurora», employee development is our top priority! 🌟 We take pride in providing all the necessary tools for personal and professional growth. 💼💡

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Мотивація
Цікаве для аврорівців
Корисне для аврорівців
Навчання і розвиток
From Chaos to Strategy: Yevheniia Kucherenko’s Talk at the Strategic Project Conference
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Strategy of Good Workplaces: What Strengthens Teams — Vitalii Zhyhura’s Speech at HR Directors
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Lean or Reengineering: Solutions for Next-Generation Teams — Yevheniia Kucherenko at Kyiv Project Management Day
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How AI Is Transforming Retail Today — Key Insights from Oleksandr Voinalovych at the Forbes AI Summit
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Aurora Students among the winners of the Sustainable Impact Award 2025
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Olha Pravda – HR of the Year!
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People + AI: Oleksandr Voinalovych’s Presentation at RETAIL EXPO 2025
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Responsible Retail in the Spotlight at RETAIL EXPO 2025: Avrora’s Experience
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Head of Information Security at “Avrora” Andrii Melnyk on Cybersecurity Challenges at CLOUD TECH 2025
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Доброчесне партнерство: створюємо майбутнє разом
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Aurora's Life is your modern guide to the world of «Aurora»!

Aurora's Life is a corporate magazine that invites you to look into the heart of «Aurora» and discover its dynamic world. Here you will find exciting stories, fresh ideas, honest stories of our employees, their successes, news about the development of the network, as well as useful tips for work and inspiration in everyday life.

Our magazine is a place where real stories come to life – maybe yours will soon be among them!

Events

The company has its own significant dates in its development history, which have turned into holidays for all Aurovians over time.

This demonstrates the desire of each of us to be connected to something great – the soul of «Aurora». It’s an incredible pleasure to work and relax in one community.

Join us – it's great here! A friendly team of ambitious and brave Aurovians is a proof of that.

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Івент
Цікаве для аврорівців
Корисне для аврорівців
Корпоративна культура
From Chaos to Strategy: Yevheniia Kucherenko’s Talk at the Strategic Project Conference
Read more
Strategy of Good Workplaces: What Strengthens Teams — Vitalii Zhyhura’s Speech at HR Directors
Read more
Lean or Reengineering: Solutions for Next-Generation Teams — Yevheniia Kucherenko at Kyiv Project Management Day
Read more
How AI Is Transforming Retail Today — Key Insights from Oleksandr Voinalovych at the Forbes AI Summit
Read more
Aurora has won the RAU Award as the Most Dynamic Retailer of the Year
Read more
Partnerships in Music and Business Values: Key Insights from Maksym Nezviyetskyi’s Speech
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Maksym Bezruk at GET Business Festival 2025: on SME–National Retail Partnership
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Aurora’s Life and robota.avrora.ua are among the Best Corporate Media of Ukraine 2025!
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Social Responsibility as a Strategy: Maksym Nezviyetskyi’s Participation in the PR MRTHN Panel Discussion
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People + AI: Oleksandr Voinalovych’s Presentation at RETAIL EXPO 2025
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Career stories
Всі
Кар'єрні історії роздробу
Office career stories
Кар'єрні історії логістики

Він прийшов до Аврори помічником у логістиці, коли компанія мала лише кілька десятків магазинів і віру в майбутнє. А сьогодні керує напрямом, що формує партнерську стратегію всієї мережі. За його плечима – перший контейнер з Китаю й відчуття, що далі буде щось велике, перші склади, перші...

Віталій — той, хто не боїться змін і вперто йде до мети. Навіть під час підготовки цього інтерв’ю він продовжував свій кар’єрний шлях і вже встиг обійняти нову посаду — категорійного менеджера. Його історія — про сміливість почати з нуля, про 10 співбесід і...

Історія Максима в «Аврорі» розпочалась випадково, але швидко переросла у справжній професійний шлях, на якому він постійно рухався вперед і прагнув до нового. А сьогодні, як він сам зазначає: «Аврора — це другий дім, а колеги — сім’я».

Юлія прийшла до «Аврори» тимчасово, шукаючи підробіток. Проте щирість, бажання до розвитку та віра в цінності компанії перетворили цю тимчасову зупинку на шлях, сповнений викликів, зростання та досягнень.

Дарина розпочала свій шлях в «Аврорі» з посади менеджерки з комунікацій, і згодом успішно виросла до менеджерки з розвитку LEAN. А завдяки своїй наполегливості та прагненню до зростання, за час підготовки цього інтерв’ю вона обійняла посаду адміністраторки комерційного відділу.

Ганна працює в компанії вже 11й рік. Вона розпочала свій кар'єрний шлях одразу після виходу з декрету і за цей час стала більше, ніж цінною фахівчинею, - вона невід’ємна частина команди. Гана жартує, що її син зростав разом з «Авророю» - обом цьогоріч виповнюється 14....