At the Forbes AI Summit, industry leaders gathered to discuss how artificial intelligence is reshaping business practices and setting new standards of efficiency. Oleksandr Voinalovych, R&D Director at Aurora, joined the panel discussion on implementing AI in traditional companies. He presented our hands-on experience with GenAI and Computer Vision across stores and back-office processes — including AI assistants that support teams, operational automation, traffic-analysis tools, and solutions that help optimize workflows and respond more quickly to customer needs.

During the discussion, Oleksandr emphasized that artificial intelligence for Aurora is not a short-term trend but a strategic driver of growth. These technologies are already embedded in our daily operations and deliver measurable results: improving data accuracy, reducing operational costs, enhancing service quality, and freeing teams from routine tasks. Participation in the summit offered an opportunity to share real use cases and demonstrate that innovation in retail can be both practical and scalable — when technology is aligned with clear business goals.