On October 11–12, the 15th anniversary Kyiv Marathon of Resilience 2025, organized by Run Ukraine, took place on Trukhaniv Island in Kyiv. Our network became a partner of the “Mile of Resilience” distance, and 90 company employees joined the races.
This year, more than 13,000 people took part in the Kyiv Marathon. The organizers managed to raise over 2.5 million UAH for large drones for the Special Operations Forces (SOF): 2,005,468 UAH from registration fees and another 552,000 UAH in additional donations.
“Aurora” became a partner of the “Mile of Resilience” — a 1.6 km distance. Among the participants were the company’s co-owner Taran Panasenko, Chief Veterans Officer Mykhailo Onufer, and a team of 90 Aurora employees united by the power of spirit and a shared desire to move forward.
“The 1.6-kilometer distance has a special meaning for us. It’s often chosen by those who are taking their first steps in running or joining a mass start for the first time. It’s about support. And that’s wonderful, because support is what brings people together,” said Polina Lendel, Brand Director of the Aurora multimarket chain.
For runners and supporters, we set up an entertainment zone that attracted over 1,500 visitors over the two days. Guests could enjoy oxygen cocktails, take part in sports activities such as “Catch the Stick” and “Crazy Basketball,” and win prizes — from branded socks and T-shirts to fitness gadgets.
