Victory at the X-RAY Marketing Project Competition!
Marketing Team of the Year!
On June 4, 2025, as part of the MRKTNG Marathon 2025 organized by the online media outlet MMR and the business/media bureau Ekonomika+, the winners of the annual X-RAY Marketing Project Competition were announced. The competition recognized the best cases across the following categories:
- Social Marketing
- Situational Marketing
- Social Media Campaign
- Influencer-led Campaign
- Brand Experience
- Innovation of the Year
- Design of the Year
- Integration of the Year
- International Campaign of the Year
- Campaign of the Year
- Collaboration of the Year
- Best Marketing Team
- Best Marketing Director
Our company proudly secured victories in two categories — Innovation of the Year and Best Marketing Team.
In the “Innovation of the Year” category, the winning project was “Star-Voiced Self-Checkout,” created to make even a short visit to the store leave a positive impression and bring a smile. Standard self-checkout machines came to life, speaking in the voices of beloved Ukrainian celebrities: Danilo Povar, Vasyl Baidak, and the band Kurgan & Agregat. Thanks to their familiar tones and subtle humor, the everyday shopping process turned into a warm and unexpectedly fun experience that customers genuinely appreciated.
Aurora’s marketing team was recognized as the best for its outstanding results driven by strategic thinking, creativity, and a deep understanding of its audience. Over the year, the team increased the active customer base by 60%, expanded market share by 36%, and attracted more than 20% of a new target audience. Our campaigns are not only about creativity, but also about business effectiveness, strengthening trust in the brand, and deepening its emotional connection with people.
These victories are a remarkable acknowledgment of our team’s efforts, creativity, and ability to deliver solutions that resonate with millions of Ukrainians. They are yet another proof that Aurora confidently sets the pace in the marketing industry and isn’t afraid to experiment.
