At RETAIL EXPO 2025, Oleksandr Voinalovych, R&D Director at Avrora, delivered a presentation titled “People + AI: Service Without Compromise – From Customer to Analytics” and shared how the company integrates artificial intelligence into the daily operations of modern retail. Oleksandr emphasized that the key focus is enhancing people, not replacing them with technology. AI helps create a service where speed and personalization become the standard, while employees receive tools that remove routine tasks and support them in complex work situations.

Part of the presentation was dedicated to customer-facing assistants — systems that generate real-time recommendations and help shoppers find what they need faster. Equally important are AI assistants for employees: technology that offers guidance, helps avoid errors, and enables teams to focus on service rather than mechanical tasks.

Oleksandr also demonstrated how artificial intelligence analyzes in-store traffic: detecting the flow of visitors, calculating conversion, identifying patterns, and helping the business make decisions much faster. These tools enable more effective staffing, workload management, and improving the overall customer experience.

His presentation clearly illustrated how Avrora combines human expertise with the power of technology to create a new generation of retail service — convenient, fast, and uncompromising in quality.