«Aurora» Wins First Place at UCXE’2026 with Its “Easy Returns” Case

The «Aurora» multimarket chain took first place in the “Best Loyalty Program Case” category at the UCXE’2026 Customer Experience Awards with its “Easy Returns (30-Day Exchange)” case. 

The service is designed to make product returns as convenient as possible: customers have 30 calendar days to return or exchange an item at any «Aurora» store, regardless of where it was originally purchased. A receipt or the original packaging is not required. If the purchase can be located in the system immediately, the return process takes an average of up to five minutes. 

Prior to the final, the «Aurora» team presented “Easy Returns” during an open online pitch for the award nominees. Natalia Iziumets, Quality Director at the «Aurora» multimarket chain, presented the service and shared how it was implemented in practice. 

For the «Aurora» team, “Easy Returns” is first and foremost about making the customer experience more convenient and removing unnecessary barriers. We are pleased to see this approach recognized at UCXE’2026 and grateful to our team members who make it work for our customers every day.