«Aurora» Wins the Employer Brand Category at the 2026 PR Case Competition

The «Aurora» multimarket chain won the “Employer Brand” category at the 2026 PR Case Competition with its “Child Development Center” case, presented as part of the Total PR Marathon.

The “Child Development Center” is the first preschool education facility in Ukrainian retail located on the premises of a corporate support office. The «Aurora» team established the Center in Poltava for the children of our employees — our youngest «Aurora» community members. The Center operates a full-day group under the state-approved “Vpevnenyi Start” (“Confident Start”) educational program and has a dedicated shelter. This allows parents to focus on their work knowing that their children are nearby, learning and developing in a safe environment.

The Total PR Marathon is an annual event organized by MMR, a media platform focused on marketing, communications and creativity, together with the Ekonomika+ business media bureau. It brings together leading PR professionals from across Ukraine, while the PR Case Competition recognizes outstanding communications projects.

For the «Aurora» team, this award is particularly meaningful as it recognizes a project designed to help our people combine work and parenthood more comfortably while keeping their children close.