Running has been a part of Avrora’s corporate culture for many years.
Within the company, it is promoted specifically in an amateur, non-competitive format.

Running has been a part of Avrora’s corporate culture for many years.
It is promoted in an amateur and inclusive format, where everyone can run based on their own goals and abilities.
Many Avrora employees started running "just for company," inspired by the example of their colleagues.
Various internal initiatives have also helped promote the running culture — especially the "Zdybanka" running challenge (a word that means "meet-up" in Ukrainian).
To join the Zdybanka Challenge, participants had to:
- organize their first Zdybanka with an Avrora colleague who had never run before or hadn’t run in over a year;
- report each Zdybanka with a photo in the company’s running chat or on social media;
- earn points — the number of runners at a Zdybanka = the number of points each participant received for that session.
The challenge lasted two months and attracted 55 Avrora employees, including 19 new runners!
During this time, participants:
- started running more regularly;
- arranged group runs;
- encouraged newcomers to join;
- gathered people — and points;
- and had a great time moving together with friends.
The challenge ended with a final Zdybanka in Peremoha Park and an award ceremony at the Vorskla Stadium.
Each active participant received a t-shirt with an exclusive new design and 20 bonus points for their Avrora Sports ranking.
The challenge also featured a prize leaderboard:
TOP 10 – windbreakers
TOP 20 – caps
TOP 30 – running socks
And the 1st, 2nd, and 3rd place winners also received sports gift certificates.
Winners of the Zdybanka Running Challenge:
1st place – Karina Kozlova
2nd place – Ihor Horiielov
3rd place – Vitalii Zhihura
“I want to thank every participant in the challenge, because each of you helped make my dream come true — to win! Thank you for the good vibes and amazing company on every run.Avrora really is one big family,”shared Karina Kozlova, reflecting on her victory.
But the challenge didn’t end there.Zdybanka has become a lasting tradition among Avrora’s running community.
Because everything is easier — and more fun — when you do it together.