The “Nashebachennia” Contest Raised Nearly UAH 5 Million for the Defense Forces. Avrora Joined as General Sponsor and Contributor

The concert was simultaneously broadcast on YouTube, where the live stream was watched by over 289,000 viewers.

On April 25, the ironic pop band Badstreet Boys launched the “Nashebachennia” song contest—a Ukrainian reimagining of Eurovision. The name itself is a witty nod to “Eurovision,” and the concept aimed to contrast with this year’s apolitical contest in Malmö, Sweden. In Ukraine, where every voice matters in support of the Armed Forces, “Nashebachennia” became a cultural front of solidarity.

Avrora proudly joined the initiative as the general partner.

The concert took place at Ukrainian House (MCCM) and was simultaneously streamed on YouTube, where it attracted over 289,000 live viewers.

The show featured a star-studded lineup of Ukrainian artists, including:
El Kravchuk, Braty Borysenky, Oleksandr Kvarta, Kurgan & Agregat, TNMK, Andrii Barmalii & Oleksandr Yavdyk, NAZVA, Wellboy, Hamerman Destructs Viruses, Lisapetnyi Batalion, Badstreet Boys, MONATIK, OTOY, Misha Pravylnyi, Bohdan Kuper, and PROBASS ∆ HARDI.

Audience members “voted” by donating to support their favorite acts.
Avrora CEO Taras Panasenko personally contributed UAH 500,000 to performers’ donation jars, and also placed a winning bid of UAH 200,000 in the charity auction to boost the overall campaign.

The winner, based on combined votes from the jury and the public, was Kurgan & Agregat.
But the true victory lies in the final result: UAH 4,835,722 raised to purchase FPV drones for AZOV and the 3rd Separate Assault Brigade of the Armed Forces of Ukraine.

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