On July 11, 2025, the 50th Aurora store in Romania opened its doors in Bucharest. This milestone event marks a significant achievement for the Avrora Group of Companies, as we confidently continue expanding our presence in the European market.

To celebrate the opening of this landmark store, a large-scale promotion is taking place across all 50 Aurora stores in Romania: discounts of up to 70% on over 1,000 products in various categories – from household chemicals and cosmetics to toys and goods for home and personal care. On the opening day, residents and guests of Bucharest were treated to pleasant surprises – gifts, raffles, and an entertainment program with animators who created a festive atmosphere and made the event truly unforgettable.

Aurora is demonstrating excellent results in the Romanian market, where customers show the same enthusiasm for great deals as in Ukraine. Notably, the Net Promoter Score (NPS) in Romania has reached 80 points, significantly higher than the 60-point score in Ukraine.

“The opening of our store in Bucharest is a symbolic step – it’s already the 50th Aurora in Romania. Our business model, which combines a wide assortment, quality service, and affordable prices, has resonated with both Ukrainian and European customers. This is proof of our customers’ trust and an important stage in conquering the European market. We are proud to represent Ukrainian quality abroad and to open new opportunities for Ukrainian manufacturers on the international stage,” said Taras Panasenko, co-owner of the Avrora Group of Companies.

The scaling of Aurora in Romania is opening up new prospects for both local and Ukrainian manufacturers. Today, more than 27 companies from Ukraine are exporting their products for sale in Romanian Aurora stores. This not only stimulates the development of Ukrainian exports but also creates additional opportunities for small and medium-sized businesses to enter international markets.