“Milanka” is a line of household products made by the Center for Volunteering and Protection — an initiative created to ensure a stable flow of funds for humanitarian aid.
Every purchase of toilet paper, paper towels, or napkins under the Milanka brand at Aurora is a donation in itself, as 100% of the profits go directly to charity.
Aurora has decided to direct proceeds from the sale of “Milanka” brand products to support one of the frontline hospitals in Donetsk region — a facility that has been working closely with Ukraine’s largest humanitarian hub, the Center for Volunteering and Protection, for over two years.
Despite extreme conditions and ongoing shelling, this hospital continues to operate, receiving the wounded in critical condition — where every minute counts.
To support its urgent needs, Aurora purchased and delivered essential medical supplies worth over ₴820,000. This is just the first phase of the planned charitable assistance.
“Aurora’s decision goes far beyond financial aid” said Andriy Nemirovskyi, Head of the Center for Volunteering and Protection.
“Aurora was the first strategic partner to support the Milanka initiative, giving us the capacity to scale the project. And now, the company has chosen to reinvest all of its profits into humanitarian support. This is a new level of commitment — one we didn’t expect. Once again, we’re reminded that there are people in Ukraine who, despite exhaustion and personal loss, continue to believe that only together can we endure — and win.”
We stand united — and we work together for Victory.
