«Aurora» Receives the Consumer Favourite Award at PrivateLabel Award-2026

«Aurora» received the Consumer Favourite award at PrivateLabel Award-2026 for its PAW Patrol toy collection case.

The award ceremony took place in Kyiv as part of the 18th International PrivateLabel&FMCG Master 2026 Exhibition and Conference.

The collection features six popular characters from the animated series — Skye, Chase, Marshall, Rubble, Everest, and Rocky. Each 30 cm toy was offered at an affordable price of UAH 399, making the collection an attractive licensed product offering for customers.

One of the key strengths of the case was consistent demand across the entire collection. Customers often chose not just one character but aimed to collect all six. While Skye was typically the first to sell out, the other characters also maintained steady demand.

For our team, this award is an important recognition of our work with assortment and our understanding of customer needs. After all, one of the strongest signs of a successful product is when it becomes a genuine favourite among the people it was created for.