On June 12, Hanna Prykhodchenko, HC Operations Leader at Aurora, participated in the business forum “Strategic HR 2026: Time for Change” organized by HUB. HR Today. As part of the event, she joined a panel discussion focused on HR strategy in large-scale businesses. 

During her speech, Hanna emphasized that the HC function should not be viewed as a support function involved only after business strategies are defined. Instead, HC teams should act as strategic partners and co-creators of business development plans. 

She also highlighted the importance of sustainable organizational growth through clear role distribution, effective cross-functional collaboration, and leadership development. Among the common challenges in HC strategy design, Hanna pointed to misalignment with business objectives and reliance on outdated labor market assumptions. 

According to Hanna, the key priorities of an effective HC strategy include employee development, building critical business competencies, talent attraction, inclusion, veteran reintegration support, and ensuring equal opportunities for all employees. 

Aurora’s participation in industry discussions contributes to advancing modern people management practices and reinforces the role of human capital as a key driver of business success.