"Aurora Multimarket" Supports the "Center for Volunteering and Protection" Through Social Brand "Milanka"
"Aurora Multimarket" has been proudly collaborating for a long time with the charitable organization "Center for Volunteering and Protection" (CVZ), working together to meet the humanitarian needs of Ukrainians affected by the war.
Every purchase of products under the social brand “Milanka” — produced by CVZ and available in Aurora stores — contributes to this cause, as 100% of the proceeds go directly to charity.
Together, we’re proving that even small everyday choices can make a big difference.

One of the key areas of collaboration is supporting social and medical institutions across various regions of Ukraine. For example, in the Kyiv region, patients at a local UTOS branch undergoing rehabilitation after losing their sight received essential household items such as bedding, towels, blankets, and food. A batch of cotton towels was also sent to the Mechnikov Dnipropetrovsk Regional Hospital.
As part of the charitable partnership, medical institutions have been supplied with the necessary support. For instance, hospitals in the Lviv region, which receive wounded individuals from different areas, were provided with medical equipment and consumables, including videolaryngoscopes, stethoscopes, and contactless thermometers. In the Zhytomyr region, a district hospital received mobility aids, non-perishable food, and baby formula. One of the city hospitals in Poltava received a shower chair, orthoses, walkers, and a toilet chair.
One of the new initiatives is the creation of “Wounded Patient Kits”. These kits include essential items for hospital stays, making the work of medical staff easier and improving patient conditions. The latest batch of such kits was sent to a hospital in the Kharkiv region, which suffers daily shelling.
In addition to supporting hospitals, the Center for Volunteering and Protection also aids humanitarian hubs, such as the one in Zhovti Vody, where thousands of internally displaced people have found refuge. A large shipment of bed linens, blankets, new clothing for adults and children, and even gifts for first graders was delivered there.
The collaboration between CVZ and Aurora Multimarket makes it possible to continue and expand support for those in need. Together, we are stronger — and together, we can change the world for the better.