We care about Ukrainians — always and everywhere.
That’s why in mid-January, Aurora launched a social initiative called “The Safety Strip.” As part of this campaign, branded reflective strips became available in our stores at an affordable price.
These small items carried out several big missions at once:
To protect our customers and their loved ones in low-light conditions, increasing visibility and safety at night.
To raise funds in support of the "Long Arms for the Territorial Defense Forces" project — helping bring crucial resources closer to the front line.
We’re proud to share the results of our charitable initiative during these meaningful days for every Ukrainian — a time that marks one year since the formation of the Territorial Defense brigades, who have protected — and continue to protect — our freedom.
Recently, Aurora transferred 1,500,000 UAH to the “Come Back Alive” Foundation. A portion of this amount came from the sales of reflective safety strips, while the rest was contributed directly by our company.
These 1.5 million UAH will support the “Long Arms for Territorial Defense” project, which focuses on purchasing reconnaissance-strike systems for our defenders.
1,000,000 UAH was directed to the Territorial Defense Forces of Poltava region,
500,000 UAH to the Vinnytsia region — areas where Aurora operates its logistics hubs.
The funds were distributed proportionally based on how many stores are supported by these logistics centers.
We’re deeply grateful to everyone who joined this campaign.
And just a reminder — as winter comes to an end and the days get longer, reflective strips may soon take a break. But our support for the Armed Forces must never pause. That’s why Aurora continuously launches new charitable campaigns, giving all of us a chance to stand behind our defenders on the road to Victory.
Stay updated — follow us on social media so you don’t miss the next opportunity to make a difference.
