At the “Inclusive Business: Voice of Change 2026” conference, Aurora’s Chief Inclusion Officer, Roman Andres, shared practical experience in integrating inclusion into the company’s business processes, emphasizing that real change starts with the details. According to him, creating a barrier-free environment at Aurora is not about formal decisions or declarations, but about the everyday experience of store visitors — ensuring it is comfortable, clear, and accessible for everyone.

He emphasized that for Aurora, inclusion is not a separate function but an integral part of its approach to service and human interaction. This involves rethinking both processes and physical spaces — from store layout to customer communication. Roman Andres paid particular attention to simple yet effective solutions that can be scaled across the network and that have a real impact on the customer experience.

This approach allows Aurora not only to improve service quality but also to build a culture of openness and care. Through systematic attention to detail, inclusion becomes a natural part of the company’s development and the everyday experience of its customers.