«Trajectory» Wins in the «Veteran Support» Category

The realities of life today are reshaping the role of business in society and setting new directions for corporate social responsibility (CSR).
More and more companies are launching corporate charitable foundations, supporting volunteer movements, and developing cutting-edge technologies for the frontline and for civil society.
All of this proves that responsible business plays a crucial role in bringing peace closer and rebuilding the country.

One of Ukraine’s leading media outlets in marketing, communications, and creativity — MMR.ua — has summed up the results of the “Responsible Country 3.0” CSR initiative contest.
The aim of the project is to showcase the best corporate social responsibility efforts and highlight the business community’s engagement in defense support, veteran care, aid for war victims, as well as inclusive, educational, cultural, environmental, and innovative projects.

This year’s edition saw over 80 projects and 50 companies demonstrate their commitment to social responsibility.

The winners were selected between March 21 and March 31, 2025, through public voting and evaluation by an expert jury.
Key evaluation criteria included:

  • Alignment of results with project goals
  • Impact and outcomes
  • Quality of implementation and/or creativity

We are pleased to share the full list of winners in the CSR initiative contest “Responsible Country 3.0”, and extend our congratulations to all participants!
You can view all participating projects on the official landing page.

Winners in the “Veteran Support” category:

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