To mark World Animal Day, Avrora together with the Ukrainian cosmetics brand Mermade launched a charitable initiative to support animals under the care of UAnimals. From September 15 to October 15, 2025, in all Avrora stores and on avrora.ua
, ₴10 from each sale of Mermade Honey Moo lip balm was donated to support UAnimals.

The initiative was dedicated to World Animal Day, celebrated annually on October 4. Its goal was to raise ₴500,000 for the organization that rescues animals from war zones and supports shelters across Ukraine. However, thanks to the compassion of customers, the results exceeded expectations — ₴1,000,000 has already been donated to help animals affected by the war.

“At Avrora, we believe that kindness begins with small actions. It’s important for us to support those who cannot take care of themselves. We’re happy that together with our customers, we can help animals find care and protection,” said Polina Lendel, Brand Director of Avrora multistores.

A million kind hryvnias — proof that collective actions can truly change the world. Sometimes, it’s enough to simply buy a lip balm to give someone a second chance at life.