Avrora Expands Its Borders — On October 5, We Opened a Store in Suceava, Romania

Avrora is expanding beyond Ukraine — on October 5, we opened our very first store in Suceava, Romania. This marks our first retail location in Europe. With ambitious growth plans ahead, the company is preparing to open eleven more stores in Romania by the end of 2023. And that’s just the beginning!

“We’re excited to start operations in Romania. We want our philosophy of offering affordable goods at minimal prices to bring positive emotions to Romanian families. Our loyal customers know they can always expect frequent product updates, regular promotions, and discounts at Avrora stores.

Romania is our neighbor, and its people share a similar mindset and interests. We’re confident that new customers will embrace our values and enjoy all the benefits of shopping at Avrora,”said Taras Panasenko, co-founder and CEO of the Avrora multimarket chain.

Avrora’s entry into the Romanian market is a significant step in Ukraine’s European integration, contributing to greater recognition of Ukrainian brands abroad. The company’s founders are confident that, very soon, shoppers across Europe will easily recognize Avrora’s bright yellow stores and associate them with quality, joyful, and affordable shopping.