The Aurora multimarket chain has been included in the Top 50 companies with the best AI practices, according to Delo.ua. This is yet another confirmation that we are systematically developing our technology direction and implementing solutions that have a real impact on business efficiency.

Today, the company already uses several in-house AI tools. Among them are the AI Traffic Counter, which helps analyze customer flow in stores; the HR Assistant, designed to support and automate HR processes; and the Recommendation Engine, which generates personalized recommendations and improves customer experience. All these solutions are built with a focus on practical value: optimizing processes, increasing decision-making speed, and enabling more accurate data-driven operations.

Artificial intelligence is already integrated into the company’s key systems. In ERP, it supports work with master data, including product and store catalogs. In CRM, it enhances the HR function by simplifying interactions and internal process management. In TMS, it is responsible for route planning and optimization, directly impacting logistics efficiency.

For us, AI is not a trend but a tool that strengthens the business every day and helps us scale faster and smarter.