This year, as part of its social responsibility initiatives, Avrora has been actively cooperating with "Light of Hope", one of the largest charitable organizations in Poltava.
The organization operates across several key areas: a youth center, a training and production center, a consulting center, a shelter for women, an adaptation center for homeless individuals and people released from detention facilities, a public health programs department, and a penitentiary programs department.
Recently, Avrora provided financial assistance to the Women's Shelter operated by Light of Hope.
The funds will be used to create a crisis room and renovate the day center.
The project will include upgrading the shower room, installing stretch ceilings, and partially arranging the outdoor area with metal sheeting to create a safe space.
"Our company is socially responsible.The Shelter’s work is a vivid example of promoting gender equality.It is especially important to us because a significant portion of Avrora’s employees are women.As a responsible employer, we actively support the development and career growth of our female employees.Most of our leadership team are also women — successful, intelligent, and empathetic.This position supports Avrora’s priority sustainable development goals, which we implement through concrete social projects in local communities,"
emphasized Olha Pravda,HR Director of the Avrora retail chain.
This is not the only social initiative successfully realized through close cooperation between Avrora and Light of Hope.For International Children's Day, our team donated gifts to the children living temporarily at the charitable organization’s crisis center — a safe space where women in difficult life circumstances receive comprehensive support.The children received educational and active games, creativity kits, children’s dishware, and sweets, while the mothers were presented with cosmetic gift sets from Aurora Multimarket.
In addition, in July, we donated furniture and the first batch of collected goods to the "Shelves of Kindness" initiative to support the clients of Light of Hope.
"We received four super-comfortable study tables and chairs, so now our children can fully study and participate in activities with proper furniture.We also received many useful items, which will surely find new owners here.
Once again, we are proud to have such socially responsible businesses supporting us! Thank you for your constant support and caring attitude,"noted Olena Chykurova,Head of the Women's Shelter.
Another area of cooperation has been the production of merchandise for Avrora employees who are actively engaged in sports.
Under Light of Hope, there operates a public union "Social Enterprise: Training and Production Center", where clients of the Adaptation Center, formerly incarcerated individuals, internally displaced persons, and women in difficult life circumstances are employed.
At the request of Avrora Sport, they produced and branded a batch of sports merchandise.
As a result, we received high-quality sportswear for Avrora Sport and supported a social enterprise.
This is a wonderful example of "win-win" collaboration with a socially meaningful mission.
Currently, preparations are underway for the signing of a memorandum and the implementation of new projects within the framework of the partnership agreement with Light of Hope.
