The Avrora multimarket chain has received a Special Mention in the Best Retail Project category at the international Bologna Licensing Awards 2026. The award was given for a project created with the global brand SPONGEBOB as part of a licensing partnership with Paramount.

The recognized project — the charity campaign “SpongeBob Mania” — was developed in collaboration with partner MoodSpace. It demonstrates how a strong brand, retail, and a social component can come together to create not only emotional engagement but real impact.

Receiving a Special Mention in the Best Retail Project category is an international recognition of the joint efforts of the team and partners, and a confirmation that local initiatives can resonate on a global level.