Aurora became a partner of the international veterans’ competition Strong Spirit’s Games 2025, which took place on September 26 in Madrid, Spain. For us, this is more than just a partnership — it’s a way to join a shared cause: supporting those who demonstrate true strength of spirit every day.

Strong Spirit’s Games is an international competition for veterans, founded in Ukraine. For the third consecutive year, it has been organized by the Ukrainian Strongman Federation with the support of the Ministry of Veterans Affairs of Ukraine and the season’s general partner — Bukovel. This year, the event brought together over 100 veterans from Ukraine, the USA, Ireland, and Estonia. These competitions inspire veterans to rediscover the power of sport, activity, and team spirit — things that unite and energize.

The Ukrainian team delivered an outstanding performance — 243 medals in total, including 108 gold, 82 silver, and 53 bronze. Each result is a personal story of strength, resilience, and faith in one’s own abilities.

On September 27, the second day of the event, the World Strongman Championship for men and women took place. Over 60 athletes from various countries competed in seven weight categories. Ukrainian athletes won 5 gold and 1 silver medal, once again proving that Ukrainians never give up.

Our partnership with Strong Spirit’s Games is another step toward social support and the development of communities built on strength, faith, and mutual respect. We believe that even a small contribution to such initiatives helps create significant change — where people and genuine values matter most.