Recently, Aurora took part in the vibrant cultural and educational event "Rainbow of Nations", organized by students of the Educational and Scientific Institute of International Relations at Taras Shevchenko National University of Kyiv.
This year's theme — Legends and Myths of the World — brought together young people around unique cultures and ideas.
For our company, this event held special meaning, as our colleague Inna Boichuk — Director of Strategic Communications and Stakeholder Engagement — took the stage. Inna is an alumna of Taras Shevchenko National University, making her participation especially symbolic.
Inna shared the story of Aurora’s entry into the international market — how the company adapted to a new country, taking into account its cultural nuances, consumer habits, and local mindset. She also emphasized that today, we are looking for professionals capable of building cross-cultural communication and expanding Ukrainian business globally.
Inna also served as a jury member for the student competition, where participants showcased national cuisine and theatrical performances.
But most importantly — the students raised over UAH 307,000 to support the Armed Forces of Ukraine.
We are truly grateful to the students, organizers, and everyone who contributed to this inspiring event!
