How Aurora Attracts and Retains Talent in Its Team

Recently, Olha Pravda, HCD of Aurora Multimarkets, participated in the video podcast titled "Talent Acquisition: Strategies for Attracting and Retaining Talent. The Aurora Case." The discussion also featured Olha Prokhorenko, an HR mentor, researcher, consultant, author, and lecturer for the program "People and Organizations. A Systemic Perspective."


Olha Pravda on attracting talent to the company:

"I make a clear distinction between talent acquisition and recruitment. Recruitment, for me, involves short-term tasks. These are straightforward processes: searching, interviewing, hiring, and onboarding. Talent acquisition, on the other hand, is a more complex and long-term process. It’s about planning and building relationships with people."


Olha Prokhorenko:

"Indeed, talent acquisition is not a technical story but rather a strategic focus rooted in our favorite topic—human-centricity."


The podcast also covers topics such as talent acquisition strategies, lean management in people operations, corporate culture and values, business expansion into international markets, and the role of continuous learning in team development.
You can watch the podcast on the KMBS YouTube channel.